To be honest, I have a hard time imagining Internet 2.0. I’m old enough to remember the utopian enthusiasm that greeted the Internet when it emerged 20 years ago. We can’t go back—we know too much now—but maybe we can learn from what we loved about the Internet back then. Namely, its egalitarian nature—that homemade and small-scale sites were just as accessible as the emerging e-commerce platforms. It was a pleasant, chaotic jumble. Can we revive the feeling of a souk and lose the big-box store feel?