Zendesk has built out a global engineering team spread across four continents, nine countries and 10 cities around the world. We started the journey relatively early in our company’s life, it’s been difficult, and we’ve learned lessons along the way. Many of the things we got right, came from key people who had run global teams before (and knew the mistakes they didn’t want to repeat). Many of the things we got wrong, were based on assumptions that Zendesk would work as another business did. We’ve learned there’s no perfect strategy for expanding beyond head office, but we have been able to refine down some of the core beliefs that anchor us. These seem applicable beyond Zendesk, so I wanted to share. To do that, it’s worth spending a little time talking about how Zendesk grew up, so you can understand the incremental decisions we made to get to where we are today.