More effectively than standard neoliberal discourse’s dialectic of risk and stability, tech talk appears to have succeeded in strengthening the deregulatory appeals of market talk by activating consumers’ desires for wealth, comfort, and social distinction, effectively rendering neoliberalism both more proximate and more seductive to the average person. Insofar as we are able, rhetoricians should actively attend to the flourishing of this discourse and strive to incorporate analysis of its liberatory claims into our work in digital rhetoric. While, as a field, we are deeply attuned to the technological developments of Silicon Valley, increasingly incorporating them into both our teaching and scholarship, much more of our attention could be paid to the rhetorical dynamics of the industry itself and how these are operative in shaping public attitudes toward technology, consumerism, and neoliberalism.