Gutenberg to Zuckerberg fills an important gap in the published literature of the Internet: a fast, thoughtful, thought-provoking read for intelligent people who don't quite get the Internet. We all know these sorts of people -- often powerful and accomplished, but at a disadvantage in that they got their start before the net came along. These people struggle to put the Internet in perspective, buffeted on the one side by colleagues who reassure them by telling them that the transformative nature of the net is overstated; on the other by juniors, analysts and press who tell them that they're doomed unless they rebuild their lives around the net.