PubSubHubbub is an open protocol of web hooks for notifications of updates to news feeds in a publish/subscribe framework. It is defined as a set of HTTP server-to-server interactions integrated into Atom and RSS extensions. Despite the odd name, PubSubHubbub is fairly straightforward to use for designing applications with a lot of information updates. Learn about the standard and open-source implementations and support software for PubSubHubbub.