In 1964, mathematician and computer scientist Woodrow Bledsoe first attempted the task of matching suspects’ faces to mugshots. He measured out the distances between different facial features in printed photographs and fed them into a computer program. His rudimentary successes would set off decades of research into teaching machines to recognize human faces.

Now a new study shows just how much this enterprise has eroded our privacy. It hasn’t just fueled an increasingly powerful tool of surveillance. The latest generation of deep-learning-based facial recognition has completely disrupted our norms of consent.