While IBM Docs will have to compete directly with more popular and competitively priced products like Google Docs, Microsoft Office 365 and a number of other online office suites, IBM is betting on ”enterprise-grade security” and its “collective” offering to draw customers. The same is true for most of IBM’s cloud offerings, i.e. they all individually have a number of competitors, but there is no other company that offers all of the them collectively. This could turn out to be huge strategic advantage for IBM.

In this intensely competitive market where every player is mindlessly adding services and solutions to its cloud portfolio, a more strategic approach is what will determine who makes the most out of this mammoth opportunity. From the looks of it, IBM might just be doing that.

RT @Scytale: Scheißt auf Science-Fiction-Film-Effekte. Hier kommt echtes Space-Bildmaterial von der ISS. Episch. http://t.co/IFm4AwLY #fb

Christian Adorjan: http://t.co/qDg78kKL in der österreichischen Justiz http://t.co/EkPzTdDs #fb

Christian Adorjan: http://t.co/qDg78kKL in der österreichischen Justiz http://t.co/EkPzTdDs #fb

ZOMG! Must see! WOW! RT @AmericanAnDerTU: New Prometheus trailer!!! http://t.co/LrZmyxxa OMG OMG OMG OMG OMG #fb

Pink Floyd - Shine On You Crazy Diamond (live at Knebworth 1990) http://t.co/49AQc8cx /cc @georgleyrer @sinnsausen #fb

Linux on IBM System z: A silent clip on the past and the present http://t.co/98HgmEm3 #fb

RT @Lotus_Support: New: "Integrating Java desktop applications with IBM Sametime using Sametime Proxy Server": http://t.co/N12O95Bq #fb

/cc @digiom brrrrrzzzzz RT @glamgeekgirl: I liked a @YouTube video http://t.co/i3JPKsXn House of The Rising Sun - Musical Tesla Coils #fb

http://t.co/8xTkBHhZ es füllt sich beim #labe12 #fb

Zwei Speaker des Lotus After Business Events - noch entspannt. http://t.co/71XNEYba #labe12 #fb

http://t.co/SI6auJEo speakers lounge beim Lotus After Business Award. #labe12 #fb

Nette Location für den Lotus After Businnes Award http://t.co/CLua7gKB #labe12 #fb

Morgen! IBM Lotus After Business Event am 15.3: Social Business & Mobility http://t.co/4YKyuWWY #labe12 #fb

http://t.co/f4wXRNhA Mitbringsel von @sinnsausen - sie ist die beste
#fb

However, as much as I object to free content, I am even more offended by the online sensibility and its anti-democratic, anti-emotional, even anti-intellectual effect. Devotees of the Internet like to say that the Web is a bottom-up phenomenon that wondrously bypasses the traditional gatekeepers in publishing and politics who allegedly snuff out true debate. But much of what I see is unedited, incoherent babble indicative of a herd mentality, not a true desire for self-government or fairness.

Public Key Cryptography: Diffie-Hellman Key Exchange http://t.co/P657CT5V #fb

Working IBM 604 (control panel programmable Electronic Calculating Punch) http://t.co/fTH3x1au #fb

42 and Douglas Adams - Numberphile http://t.co/niPUwCYk /cc @georgleyrer @citizen427 #fb

Substitution ciphers: Ancient, Renaissance http://t.co/azlhGmkR /cc @citizen428 /via @jwvdvuurst #fb